SOCIAL MEDIA 4.0
Social Media 4.0 - 9:30 AM to 5 PM
9:30 AM to 10:05 AM - Opening Remarks
Welcome to Social Media 4.0 Masterclass
9:35 AM to 10:05 AM - Branding like a Boss
10:10 AM to 10:40 AM - Be a Master of Content Creation
We all want fresh content, timely information and entertaining stories – how do you deliver this on a consistent basis to attract the attention of new and past clients? Keep your content arsenal stacked full of high impact, brand fulfilling content by discovering new places to source and generate posts.
10:45 AM to 11:15 AM - #Unfiltered - Micro-Moment Storytelling
Instagram Stories, IGTV, Facebook Stories, Facebook Live and Snapchat have changed the digital marketing world with real-time, consumable storytelling. Learn why major brands, influencers and celebrities have all tapped into micro-moment marketing and how you can leverage its power to differentiate yourself from your competitors.
11:20 AM to 11:50 AM - Under the Influence (of Marketing)
11:50 AM to 1 PM - Lunch Break
Explore dining options at L.A. Live, downtown Los Angeles and at the convention center while networking with other real estate professionals.
1 PM to 1:35 PM - Spilling the Tea - Influencer Marketing Secrets
1:40 PM to 2:10 PM - Hack the Algorithm: How to be Seen on FB & IG
With the constant algorithm changes on Facebook and Instagram, simply posting content won't guarantee that your posts are being seen by your followers. Get tips that will ensure your content is visible on the Facebook and Instagram feeds, discovered by potential clients, and engaging your followers.
2:15 PM to 2:45 PM - Pay to Play with Paid Social Ads
2:50 PM to 3:20 PM - Chatbots - Your 24/7 BFF
Online leads getting past you? Let your chatbots – yes, chatbots - capture instant leads! Understand chatbot trends and best practices while walking through the steps of building a chatbot and learning how to integrate it into your website and apps.
3:25 PM to 3:55 PM - The Social Media Audit - Why You Need One
Level up your social media by uncovering the gaps in your current social media plan. Pinpoint why your posts aren’t converting, discover opportunities to generate leads and empower yourself with a focused approach to tackle new marketing strategies.
4 PM to 4:35 PM - Social Selling IRL
4:40 PM to 5 PM - Social Media 2020: What's New?
5 PM to 8 PM - Exclusive Networking Reception
Wind down after the fast-paced day with an exclusive networking reception, building meaningful connections while taking in the sights of Downtown L.A. Included in the price of your ticket.