Social Media 4.0 - 9:30 AM to 5 PM

9:30 AM to 10:05 AM - Opening Remarks

Welcome to Social Media 4.0 Masterclass

9:35 AM to 10:05 AM - Branding like a Boss

When consumers have a choice between working with you or with your competitors – are you the brand that stands out and wins? Build an innovative brand that engages consumers through brand-building strategies, experiences and case studies.
Speaker Dan Fleyshman Founder, Elevator.Studio and Author

10:10 AM to 10:40 AM - Be a Master of Content Creation

We all want fresh content, timely information and entertaining stories – how do you deliver this on a consistent basis to attract the attention of new and past clients? Keep your content arsenal stacked full of high impact, brand fulfilling content by discovering new places to source and generate posts.
Speaker Bryne Hetznecker Copywriter at FabFitFun

10:45 AM to 11:15 AM - #Unfiltered - Micro-Moment Storytelling

Instagram Stories, IGTV, Facebook Stories, Facebook Live and Snapchat have changed the digital marketing world with real-time, consumable storytelling. Learn why major brands, influencers and celebrities have all tapped into micro-moment marketing and how you can leverage its power to differentiate yourself from your competitors.
Speaker Dustin Brohm Host of Massive Agent Podcast and Founder, Massive Agent Society

11:20 AM to 11:50 AM - Under the Influence (of Marketing)

Engage large target audiences with high-impact social marketing campaigns using the explosive trend of influencer creators. Explore opportunities to collaborate with influencers, manage working partnerships and become a power influencer in your community – while gaining a massive ROI across all social platforms. Speaker Eric Dahan Co-Founder & CEO, Open Influence

11:50 AM to 1 PM - Lunch Break

Explore dining options at L.A. Live, downtown Los Angeles and at the convention center while networking with other real estate professionals.

1 PM to 1:35 PM - Spilling the Tea - Influencer Marketing Secrets

From Kylie Jenner to Nike, influencer creators have a significant impact on a brand’s authenticity and reach. Hear the behind the scenes process from influencers across different industries on creating a brand partnership, strategies that have failed and collaborations that have accomplished huge success.
Bhaji Illuminati VP of Marketing, Social Native

1:40 PM to 2:10 PM - Hack the Algorithm: How to be Seen on FB & IG

With the constant algorithm changes on Facebook and Instagram, simply posting content won't guarantee that your posts are being seen by your followers. Get tips that will ensure your content is visible on the Facebook and Instagram feeds, discovered by potential clients, and engaging your followers. Speaker Jenn Herman Social Media Strategist & Founder, Jenn’s Trends

2:15 PM to 2:45 PM - Pay to Play with Paid Social Ads

Free is nice but today’s successful social campaigns see greater results with a little cash behind them. Put your money where your audience is and breakthrough the algorithms by investing in a paid social campaign that zeros in on your targeting, amplifies your reach and increases your ad campaign performance.
Speaker Macala Wright Founder, The Wright Consulting Co. & Google Certified Analytics Expert

2:50 PM to 3:20 PM - Chatbots - Your 24/7 BFF

Online leads getting past you? Let your chatbots – yes, chatbots - capture instant leads! Understand chatbot trends and best practices while walking through the steps of building a chatbot and learning how to integrate it into your website and apps. Speaker Travis Thom Owner of Elevated REM Coaching

3:25 PM to 3:55 PM - The Social Media Audit - Why You Need One

Level up your social media by uncovering the gaps in your current social media plan. Pinpoint why your posts aren’t converting, discover opportunities to generate leads and empower yourself with a focused approach to tackle new marketing strategies. Speaker Jordan Scheltgen Founder, Cave Social

4 PM to 4:35 PM - Social Selling IRL

Dominate your sales with real life success stories from real estate pros who are crushing it on social media. Hear how they executed their social selling strategies and turned profits on Facebook, Instagram, Snapchat and YouTube.
Speaker Felix Hung Real Estate Coach
Speaker Loida Velasquez REALTOR®, Team BC at eXp Realty
Speaker Kimberlee Williams REALTOR® and Director of Recruiting, PMZ Real Estate
Speaker Dustin Brohm Founder, The Massive Agent Podcast™️ as moderator

4:40 PM to 5 PM - Social Media 2020: What's New?

What will we be seeing a year from now in the social media space? Are influencers and videos still all the rage or is something new going to take center stage? Be prepared to take on the next evolution of social media with a look at what trends are expected to dominate in 2020. Speaker Jacqui Abel Group Account Director, Red Tettemer O'Connel + Partners

5 PM to 8 PM - Exclusive Networking Reception

Wind down after the fast-paced day with an exclusive networking reception, building meaningful connections while taking in the sights of Downtown L.A. Included in the price of your ticket.