REIMAGINE!® DAY 2

Hear from experts on the latest homeowners insurance updates, Zone 0 requirements and what today’s changes mean for REALTORS® and their clients.

Knowing real estate is one thing—being able to explain it with clarity and confidence is another. In this interactive session, REALTORS® will learn how to simplify complex concepts, stop “speaking REALTOR®,” adapt their communication style to different clients, and build confidence through practice and repetition. Discover how becoming a better explainer can strengthen your client relationships, elevate your professionalism, and help you better demonstrate your value in every transaction.

In this talk, The Listings Lab Founder Jess Lenouvel, breaks down the ultimate AI stack for real estate agents, showing you the exact tools and workflows that save time, cut costs, and multiply results. You’ll see how to leverage AI for marketing, lead generation, client communication, and operations so you can scale smarter, serve at a higher level, and create more freedom in your business.

What if the key to better lead generation and stronger client presentations starts with knowing yourself? Using an acting approach, this interactive session will explore self-awareness, active listening, body language and authenticity—and how they shape the way clients experience you. Pick up techniques inspired by Hollywood training to become more present, confident and compelling without feeling scripted or salesy.

AI Lead Gen Strategies

Join this dynamic conversation with real estate professionals from multicultural backgrounds who have built strong businesses while serving diverse clients and communities. This session will explore what it takes to grow a sustainable real estate career, expand access to opportunity, build trust across cultures, and create a lasting impact in the communities we serve. Through personal stories and practical strategies, panelists will share how their backgrounds, professional journeys, client relationships, and community connections have shaped their success and helped them become leading real estate professionals in their markets. Attendees will leave with ideas for strengthening their own businesses, reaching new clients, and using their work to create greater opportunity no matter their background.

Industry expert economists unpack the latest market trends, examine how housing policies are impacting the California market, and share their predictions for what’s ahead in 2027.

As consumers increasingly turn to technology for information, Ivan Estrada, CEO of Ivan Estrada Properties and creator of the Brand With Ecosystem, will break down how to communicate your worth, expertise and REALTOR® value that you bring to every transaction — so clients understand exactly why they should choose to work with YOU.

At any given moment, only about 5% of your sphere has any intention of buying or selling. That 5% is where every agent competes, with the same syndicated photos and the same auto-generated flyer. The other 95% is the attention economy, and almost nobody is competing there. It's also where the next decade of your business is sitting right now. In this session, Chris Hadges, the Head of Canva for Real Estate, breaks down what the agents winning on social are actually doing: showing up consistently, giving value away for free, and building undeniable proof they're the local expert. So the moment someone crosses from attention to intention, you're the agent they call.

The MLS is evolving—and so is the way consumers search for homes. Explore how MLSs are changing through data sharing, regionalization and AI-powered tools, and learn what these shifts could mean for your business over the next 2–3 years.

James Harris is one of the most accomplished luxury real estate professionals in the United States, having helped lead more than $5 billion in residential sales and closed significant residential transactions with high-net-worth individuals, entrepreneurs, athletes, entertainers and business leaders. The former Million Dollar Listing Los Angeles star is also an entrepreneur and tech founder who created Breezy, an AI-powered productivity and note-taking platform. Join James as he shares insights on mindset, branding, marketing and what it takes to achieve to the best of your ability.

In the real estate realms, deals ignite with a single call and only conclude when signatures grace the paper. The secret sauce? A mix of audacious insights, profound expertise, and a sharp eye for the details. Get the roadmap to help you maintain composure, be prepared and stay focused for impactful dialogues and results. While there's a standard script, the Maverick negotiation approach is all about creativity within the rules. Learn how to approach negotiations with a Maverick mindset, ensuring integrity, authenticity and a relentless pursuit of excellence.

Homeownership is a cornerstone of financial stability, wealth building, and community connection, yet many Californians continue to face barriers on the path to ownership. This STEPS Toward Homeownership session at REimagine! explores key factors that influence access to homeownership, including condominium financing, reserve requirements, insurance availability, and appraisal challenges. Attendees will gain a deeper understanding of how these issues impact affordability and eligibility, particularly for first-time buyers and historically underserved communities. Join industry experts for a practical, solutions-focused discussion on reducing barriers, expanding opportunity, and creating more equitable pathways to sustainable homeownership.

A real estate transaction creates a steady stream of details, deadlines, documents, and changes that someone has to keep straight. Judd Hoffman explores how an AI assistant can track what is outstanding, identify missing information, and keep the file current as the deal evolves. The AI assistant helps manage the work surrounding the transaction while the agent remains in control of every professional decision.

What if 200+ pages of dense HOA documents could become three pages of clarity? In this fast-paced 15-minute session, discover how HOASnapshot combines AI, human review, and its proprietary HOA Grade™ to help REALTORS® quickly uncover financial concerns, restrictions, and red flags buried in HOA disclosures. See how the technology can make HOA review faster, easier to explain, and more useful—helping agents better advise buyers and bring greater confidence to one of the most confusing parts of the transaction.

It's easy to get burnt out and feel overwhelmed by information overload. Learn how to overcome this and build resilience from the #bossmom creator of The Avenue Home Collective herself, Melissa Sofia. Melissa will show you how she uses AI as well as other tools and strategies to be a top producer while maintaining balance during challenging times - so you can sustain a successful, healthy career in real estate.

Helping sellers set realistic expectations has become one of today's biggest challenges in the market. This session explores how to navigate tough conversations around pricing, preparation, and market conditions to avoid canceled or withdrawn listings. Learn how to assess key deciding factors when determining whether to move forward with a seller, or walk away, so you can protect your time, reputation, and results.

AI isn’t just changing the industry—it’s changing how top agents work. Discover practical ways to use AI to create high-impact social content, elevate your marketing and strengthen your brand. Learn how to turn AI into a real business advantage, while building stronger connections with your audience and standing out in today's competitive market.

New to the industry? No problem — here’s how to make sure you start off on the right foot. Ask successful agents with years of experience your burning questions, from how to assemble your support team to finding clients to getting your name out there in a competitive environment. Nothing’s off limits in this panel discussion.

As the senior population continues to grow, so does the opportunity to serve clients navigating major life changes—from retirement and downsizing to complex family dynamics. Learn practical strategies to build your pipeline, prepare for the unique needs of senior clients and guide them through important real estate decisions with empathy, clarity and a smart selling strategy.

Struggling listings don’t have to stay that way. Discover practical techniques to capture renewed buyer interest and get your properties the attention they deserve. Learn actionable pricing and marketing strategies to reposition stale properties to get them sold.

The real estate industry is built on trust, but today’s AI-driven fraud and deepfakes are shaking that foundation. This session reveals how easily a transaction can collapse when professionals have a human blindspot to modern threats. From deepfake voice cloning in wire fraud to AI-generated fake identities, the risks are real. Cybersecurity expert Robert Siciliano teaches agents and brokers to care about security by showing them how these threats affect their own livelihoods. By building a Strategic Human Firewall™, your team ensures that the deal—and the house—stands strong.

Clients want to get to know the real you online. Real estate agent and certified life coach Andrew Jevin will share his experiences connecting with others on social media and how you can get over “Cringe Mountain” to show up authentically online and make real connections with your clients.

In a market where everyone can automate, the agents who win are the ones who know exactly when automation should stop. Every agent now has access to the same AI tools, the same automated follow-up sequences, and the same instant-response bots. Which means the technology that used to set top producers apart has become the baseline – and the real advantage has shifted to whatever doesn’t scale: genuine human connection. Chris Abazis will show you a practical framework for deciding what to hand off to technology and what to keep personal while walking you through concrete tactics for building more human connection into your lead-gen pipeline, no new tools required.

Get the inside scoop on today’s hot legal issues every agent needs to know. Hear the most frequently asked questions on the legal hotline, learn what you absolutely need to know to conduct business legally today and walk away with the knowledge you need to protect your business and your clients.